Friday Facts: Consumer Online Agent Search

FRIDAY FACTS

August 22, 2014

 

Consumer Online Agent Search

 

Snippets from Inman News:

 

  • The National Association of Realtors reports that only 9% of buyers and 4% of sellers find their agent online. However, 89% of buyers searched for a home online, and 43% actually found their home on line. Industry experts feel that the gap between online home search and agent search will shrink.

 

  • The Pennsylvania Association of Realtors issued a report card on 10 agent ranking sites. The highest possible score was 10 stars. Following is the order:

8          Zillow, RealSatisfied and RatedAgent.com were all tied

7.5       Quality Service Certification, Inc. (QSC)

6.5       Stik

6          Realtor.com’s SocialBios

5          Trulia

4.5       Yelp

4          Google’s HomeLight

2          Brokur.com

 

• Realtor.com is improving tools allowing consumers to find agents. The first step is updating agent profiles expected to launch in the third quarter of 2014. They will pull MLS data like price range of homes the agent helps clients buy and sell and a map showing current listings, showings and closings. Realtor.com took what they learned from their failed project, AgentMatch.

 

  • U. S. News and World Report is launching a consumer portal with an agent matching site, Agent Ace to help consumers find the best agent suited to their needs using the agent’s performance track record. Agent Ace co-lists or co-represents with the agent. It is licensed as a real estate brokerage in 43 states. U.S. News and World Report claim 25 million monthly visitors.
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