Bits and Pieces from the Massachusetts Association of Realtors Conference


October 11, 2013



  • 78% of Internet users look for information on line about a service or product they are thinking of buying.
  • The average consumer hears, reads, or consumes 100,000 words per day.
  • People decide whether or not to continue a conversation in the first 9 seconds
  • 10 years ago, 50% trusted the average person.  Today, 40% trust the average person.
  • On average, people use 10.4 sources of information to make a decision.
  • found that in on-line home search:

86% wanted to find out more about a specific community

70% wanted to obtain general information

44% sought to compare features across multiple companies

38% looked to understand specific features

30% sought testimonials

25% wanted to decide which real estate company to use

24% looked for instructional videos

  • In 2012, 1,750 million mobile phones were sold.  There are 6,000 million mobile phones in the world – more people have mobile phones than toilets.  In the U.S., 96% have a mobile device, and 26% of households only have mobile.
  • What we have gained in the age of technology:
  1. Unlimited access to information
  2. 24/7 connectivity
  3. Instantaneous communication
  • What we have lost in the age of technology:
  1. Privacy
  2. Sense of reality
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