October 11, 2013
BITS AND PIECES FROM THE MASSACHUSETTS ASSOCIATION OF REALTORS CONFERENCE
- 78% of Internet users look for information on line about a service or product they are thinking of buying.
- The average consumer hears, reads, or consumes 100,000 words per day.
- People decide whether or not to continue a conversation in the first 9 seconds
- 10 years ago, 50% trusted the average person. Today, 40% trust the average person.
- On average, people use 10.4 sources of information to make a decision.
- Realtor.org found that in on-line home search:
86% wanted to find out more about a specific community
70% wanted to obtain general information
44% sought to compare features across multiple companies
38% looked to understand specific features
30% sought testimonials
25% wanted to decide which real estate company to use
24% looked for instructional videos
- In 2012, 1,750 million mobile phones were sold. There are 6,000 million mobile phones in the world – more people have mobile phones than toilets. In the U.S., 96% have a mobile device, and 26% of households only have mobile.
- What we have gained in the age of technology:
- Unlimited access to information
- 24/7 connectivity
- Instantaneous communication
- What we have lost in the age of technology:
- Sense of reality