Changes Coming to Realtor.com, Zillow Launching TV Campaign – Friday Facts!

Changes coming to the web; Real Estate TV Campaigns and Mortgage Rates!

Real Estate Bits and Pieces:

  • From Inman News:  Realtor.com will display sold listing data in Boston, Chicago and San Francisco as well as who represented the buyer and the seller.  In return, Move is providing the three MLS’s giving the data (MLS Pin, MRED, and the San Francisco Association of Realtors) with its “Find” application, a “natural language search tool that provides access to data aggregated by Move, including property records, neighborhood and school information and local amenities.
  • Zillow is launching a national TV ad campaign on HGTV, CNN, USA, A&E, USA and Lifetime.
  • “For those that embrace Zillow, it can be a powerful tool. However, if you run scared from it, it can damage your business.” – Lynette Helms, Real Estate Associates CEO.

  • The National Association of Realtors notes in an article in Realtor Magazine that mortgage rates rose to 4.46% in the last week of June.  Some economists predict that the 30 year rate will climb to 4.5 and 5% over the next year.  However, the vice president of HSH, a mortgage data publisher says that anything below 6% is historically favorable.
  • Corelogic lists the following 5 states with the highest home appreciation in the past year:
  1. 26.0% Nevada
  2. 20.2% California
  3. 16.9% Arizona
  4. 15.1% Hawaii
  5. 15.5% Oregon
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