Today is an exciting day for us.
We’re launching a new logo, a new look, a new marketing campaign and lots and lots of new signs. It’s a rebirth in a way. Our agency’s credo has always been “A Tradition of Excellence” and that will never change, but at this time it’s appropriate to add “An Agency for the Future.” As anybody in this business knows, the last 10 years, and especially the last five, have been a tumultuous and unsteady time. We’re very fortunate to not only have survived, but also thrived. This is thanks to our amazing people, our agents, whose passion for their customers, their craft, and their communities have allowed us to continue to help people buy and sell houses in this special place we call Cape Cod.
Our new logo is modern and elegant, and lets us show the Upper Cape in the light it should be shown in. It’s more than a logo that goes on a sell sheet or a brochure, it’s a reflection of the communities we live, work and play in. The process to create this logo has been long and deliberate, but ultimately produced a final product we’re very proud of.
Coupled with our new logo is a commitment to supporting our agents in as many ways and places as possible. Our plans are adjusting along with the rest of the world, and we’re committing more effort and resources to outlets and channels that didn’t exist 10 years ago. Customers are demanding more of their real estate professionals; more knowledge, more personality and faster results. All these efforts are to ensure that our people give our customers the best experience possible.
You’re going to be seeing our new brand in more and more places starting today. We hope you like our new look as much as we do. It’s an exciting, if uncertain, time to be in real estate, but we wouldn’t have it any other way.
– Lynette Helms
CEO, Real Estate Associates