Friday Facts July 20, 2012

July 20, 2012

 

BITS AND PIECES FROM INMAN NEWS:

  • More than 6 in 10 agents invest in their own IDX website featuring listing feeds from their MLS.  Agents are also investing heavily in marketing applications and tools that help them create CMA’s for clients and in CRM software that help them manage leads.  Active Rain provides the following ;

Software Tool                                    Agent Usage               Average Spent/Month

IDX Website                                  63%                                   $75

CMA                                              62%                                   $46

CRM                                              51%                                   $73

Email Marketing                            47%                                   $40

 

That’s a monthly cost of $234 or $2,808/year.  You can have all that with an enhanced agent REA site for $150/year.

 

  • Make sure that the pictures you use on Pinterest are your own and that you’re not copying someone’s copyrighted work on your Pinboard.  Also, if someone posts a copyrighted photo to your board, you can be on the hook for copyright violation.

 

  • Mashable:  “Pinterest is social media’s rising star and now has the traffic stats to prove it.  The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, Linkedin and MySpace for percentage of total referral traffic in January 2012.
  • Designed to be an “online social worker”, www.auntbertha.com collects all federal, state, county, city and charity program information on need based services.  It has been rolled out in Texas and currently collecting data in Oklahoma, New Mexico and Arkansas.

 

 

 

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